Home to Africa’s Most Beloved Brands
The Trade Kings Group is a proud emblem of Zambian entrepreneurship and is among the largest FMCG manufacturers in Sub-Saharan Africa. Equipped with a rich history of innovation that began in 1995, our brands have enriched the daily experiences of millions of Africans through an extensive portfolio of high-quality products.
Dedicated to ‘Improving Lives’ in Zambia and across Africa, we take a systemic approach, creating lasting impact by addressing root causes. With our efforts and a holistic vision, we hope to build a self-sustaining ecosystem for positive change, now and into the future.
With over 25 years of experience delivering the highest quality products at affordable prices, the Trade Kings Group is a distinguished name in the FMCG landscape. A legacy deeply rooted in ongoing innovation and a commitment of three decades of pioneering research and solution-based product development has made us attuned to evolving consumer needs.
Join us on a journey that mirrors the spirit of innovation and excellence in the world of FMCG.
1995
Inception in a Garage:
Founded in 1995 by Mr. Patel in a humble garage in Lusaka, Zambia.
Blue Boom Detergent Paste:
Introduction of the iconic Blue Boom Detergent Paste, marking the beginning of the Trade Kings story.
1997
Yebo Carbolic Soaps:
Launch of Yebo Carbolic soaps, expanding the product line into personal care items.
1998
Romeo Soap:
Introduction of the Romeo soap brand, further diversifying the personal care product range.
Super Sweets:
Venture into the confectionery market with the launch of Super Sweets.
2006
Initiation of the cross-pollination of ideas, leading to the manufacturing of lollipops, biscuits, breakfast cereals, potato and maize snacks, and soya nuggets.
Amazon Brand:
Launch of the highly successful Amazon brand, becoming the flagship brand for the confectionary division.
New Brands Launched:
Introduction of Yoyo Fun Snacks, Swiss Bake, Big Tree Brands (Royal Oak), and Nyama Soya, showcasing ongoing innovation and diversification.
2008
Commissioning of Kafue Steel Mills:
A milestone event with the commissioning of Kafue Steel Mills, becoming fully integrated in 2017. A first in Sub-Saharan Africa for raw iron ore to finished steel products.
2010
BOOM Bubble Plus Detergent Powder:
Launch of BOOM Bubble Plus Detergent Powder, showcasing a commitment to innovation and quality.
2012
Boom Household Range:
Introduction of the Boom Household Range of Home Care products, emphasising continuous product development and quality.
2015
Incorporation of Dairy Gold:
Established in 2003, Dairy Gold is incorporated as a Trade Kings subsidiary and manufactures a range of nutritious and high-quality products.
2016
Establishment of Big Tree Beverages:
Entry into the beverage category with the establishment of Big Tree Beverages, expanding the portfolio to include carbonated soft drinks, fruit juices, and energy drinks.
2017
Reaching New Heights:
The Trade Kings Group reach record production with 6,000 tons and launches the Milkit Confectionary Range.
2019
Establishment of Big Tree Beverages:
Entry into the beverage category with the establishment of Big Tree Beverages, expanding the portfolio to include carbonated soft drinks, fruit juices, and energy drinks.
2020
Banja Laundry Range:
The introduction of the Banja Laundry Range, developed specially for use by families, marks another launch that showcases the Trade Kings Group’s consumer-first approach.
2021
Global Pandemic:
The Trade Kings Group joins the world in the fight against Covid 19 Pandemic, which drives unprecedented R&D and speed to market with the Hygienix brand in response.
2022
Boom is recognised as the highest quality laundry powder in the region.
Scaling for Regional Demand:
Investment of USD 250 million to expand manufacturing and upgrade technological capabilities.
2023
The Trade Kings Group achieves record growth with volumes in excess of 12,000 tons monthly.
2024
The Future Awaits: With an unprecedented growth story, the Trade Kings Group looks to the future of Zambia, the region, and the global market to drive continued growth and innovation.
The Values That Shape Us
We want our customers to be as proud to use our products as we are to make them. As a business, we believe that trust is earned, not assumed. It’s nurtured over time through unwavering reliability, steadfast product consistency, and its contribution to the community’s upliftment.
Our values are rooted in this belief and are inspired by our motto, Improving Lives.
We are proud
Proudly Zambian, Trade Kings Group is deeply embedded in our community, championing localisation and showcasing the unparalleled quality and potential of Zambia.
We empower
By empowering SMEs and supporting over 16,000 employees, Trade Kings Group is pushing towards prosperity by uplifting countless families and nurturing Zambia’s economic fabric.
We grow together
As Zambia grows, so do we. Embracing the African Free Trade initiative, we’re at the forefront of economic development, expanding opportunities across
the value chain.
We believe
Belief in Zambia’s vast potential drives us; Trade Kings Group is committed to relentless investment, expansion, and bolstering of local manufacturing capabilities.
We foster sustainability
Sustainability is our foundation, guiding Trade Kings Group to enhance economic prosperity while ensuring a better quality of life for future generations in Zambia.
We are Zambian
Trade Kings Group, a catalyst for positive change, champions local sourcing and production, showcasing Zambian strength and reducing dependency on imports.
Our Aim
To deliver long-term intensified growth and viable value creation by:
- Growth of brands and innovation
- Growth in the marketplace with expansion
- Growth through continuous improvement
- Growth with people
Our Strategy
At the Trade Kings Group,
we continually reinvent ourselves, introducing new and innovative products as our very existence is ignited by innovation.
Our Mission
To improve the lives of the communities we serve by providing high-quality products at affordable prices.
Our Vision
To be the leading FMCG Company in Africa.
The Team That Guides
and Inspires Us
Our leadership team is committed to upholding our values, leading our people, and guiding our strategies to accelerate the Trade Kings Group to be significant global players in FMCG.
Mohsin Patel
Director, Trade Kings Group
Chairman, Bigtree Beverages Limited
Mohsin Patel
Director, Trade Kings Group
Chairman, Bigtree Beverages Limited
Mohsin Patel
Director, Trade Kings Group
Chairman, Bigtree Beverages Limited
Mohsin Patel
Director, Trade Kings Group
Chairman, Bigtree Beverages Limited
Mohsin Patel
Director, Trade Kings Group
Chairman, Bigtree Beverages Limited
Mohsin Patel
Director, Trade Kings Group
Chairman, Bigtree Beverages Limited
Mohsin Patel
Director, Trade Kings Group
Chairman, Bigtree Beverages Limited
Mohsin Patel
Director, Trade Kings Group
Chairman, Bigtree Beverages Limited
CAREERS
Help us make a difference, as we grow the Trade Kings Group to reach new heights in the global FMCG market. United by a team of dedicated individuals, we proudly showcase Africa’s innovation, manufacturing, and marketing prowess to the world.
Join us on this inspiring journey of growth, innovation, and excellence.
